Regular measure items are items based on the measures in the Analysis Services database for your Stratum.Viewer environment. The Insert Measure Item window is used to create regular measure items within individual views.
Regular measure items can be created with or without time ranges, depending on the Time Range property for a view. If the Time Range property is Yes for a view, you can specify time ranges for its measure items. If the Time Range property is No, then time range functionality is disabled, but you can use time hierarchies in the view.
The regular measure items in the following view are based on Daily Sales measures and have a time range of Week 37 through 38 of 2014.